What: ResultMaps uses the synonyms "objectives" and "goals" interchangeably. Objectives and goals focus energies on a specific result. Objectives are given measurement by listing the Key Results that make them up.
TIP: like most of the things in ResultMaps, you can set up a hashtag for your objectives elements so that anything with that hashtag will be automatically aligned to the objective
TIP: ResultMaps allows goals to stand alone, without a focus area if desired. They can belong to an individual or a team.
Why: Objectives provide focal points for day-to-day effort, from projects to action plans. They create a consistent focus that can drive activity forward and "keep score" in the game of achievement. Objectives create a roadmap for efforts in each area of focus.
Where: Set goals/objectives in ResultMaps from any big picture page, or from the goals page. You can also convert action items to goals when the situation calls for it.
Next: Make your goals measurable with one or more key results.
Methodologies and frameworks that use objectives
Most methodologies use objectives. They come in several "flavors" depending on the scope and time frame of the objective itself.
- Objectives and Key Results (OKR)
- Management by objectives (MBO),/ management by results (MBR),
- Anthony Robbins
- Franklin Covey
- Jim Collin's "Good to Great" research
- V2MOM (Marc Benioff's adaptation of Anthony Robbins' formula)
Samples of organizations that use objectives
Recommended reading on goal setting and using objectives
- ResultMaps' Goal Setting Collection
- Six steps to S.M.A.R.T. goal setting
- Rick Klau's talk on objectives and key results at Google / Google Ventures
- CLEAR goal setting
- Samples of impactful objectives and key results at early stage companies
- Why objectives matter
- Jim Collins discusses Big Hairy Audacious Goals ("BHAG"'s) as an antidote to complacency (note, these can be more to a mission or a grand objective)