"Once a Mission, Vision, and Core Values are defined, it is critical that senior leaders consistently communicate them:
- the "why we exist" (Mission),
- the "where we are heading in the future" (Vision),
- and "what behavioral norms are expected to be upheld by all when interacting to accomplish work together" (Core Values)".
Jennell Evans digs into the pragmatic value of Core Values in this post on Psychology Today.
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