A mission can transform a life, and a give birth to a great company.
The founders of Life Is Good had a little art and a t-shirt company that was down to it's last $78 when they discovered their mission. It was born with the three words that went from one t-shirt idea to their brand. "Life is Good". Their mission or purpose is very simple:
Spreading the Power of Optimism
Like all great companies, this mission is to drive ideas that move the company well beyond a few t-shirts. The mission pervades every aspect of what they do and how they present themselves. The entire site is worth checking out.
Make sure to read through their story and see how the mission brings the company and its customers into one great adventure.