Jim Collins on "BHAG" goal setting

The BHAG - a Big Hairy Audacious Goal - has been shown to motivate teams and even entire nations to take heroic journeys together.  Examples include NASA's moonshot in the 1960's and SpaceX's mission to enable human space travel.

The idea of a BHAG is expressed for many organizations as a mission. In the article and video below,  Jim Collins, co-author of Built to Last: Successful Habits of Visionary Companies provides great examples and explanation of goal setting that is big, hairy and audacious.

See the full article here and see his video here.