John Doerr on setting the right goals as the secret to success

“Objectives and key results” were created at Intel to improve on Peter Drucker’s idea of “Management by Objectives”. John Doerr had a front row seat and became an expert before introducing the concept to KleinerPerkins companies like Google and many others.

This is a must-view video with John discussing the critical role of setting the right goals. Check the Web site for his outstanding book Measure What Matters. for more

For years, I’ve worked with talented teams and they’ve chosen the right objectives and the wrong objectives. Many have succeeded, others of them have failed. And today I’m going to share with you what really makes a difference — that’s what’s crucial, how and why they set meaningful and audacious goals, the right goals for the right reasons.
— John Doerr