core value statements

Personal core value statement examples: James Clear

We’ve become fans of James Clear’s dedication to understanding performance improvement. He covers a rage of topics including goal setting, habit formation, and human performance. Each year creates up a variety of year end reports, including the Integrity report. He outlines his personal core values them as follows.

 “I. Growth

  • Am I learning new things, exploring new places, and experimenting with new ideas?

  • Am I questioning my limiting beliefs and trying to overcome them?

  • Am I building habits that lead to continual improvement?

II. Self-Respect

  • Am I fulfilling my potential?

  • Am I giving myself permission to be happy with where I am right now?

  • Am I living like the type of person I claim to be?

III. Grit

  • Am I mentally and physically strong?

  • Am I preparing for unexpected challenges?

  • Am I taking steps to overcome the challenges in my life?

IV. Contribution

  • Am I contributing to the world or just consuming it?

  • Am I someone others can count on?

  • Am I helping to make things better for others?


See the full 2014 Integrity Report (and others) from James Clear on jamesclear.com.

Core Value Examples: GrowthX

People First.
Innovative products, disruptive technology, big ideas, and massive addressable markets all come second. People come first. We are drawn to the human connection. Building and maintaining those relationships far outweighs the returns of any single transaction.

Professional Will.
Our professional will fortifies us and drives our resolve to build an enduring company and to be of lasting service to our community.

Exponential Thinking.
Take 30 linear steps and you end up 30 meters away; take 30 exponential steps and you end circling the planet 26 times! This is the impact we are trying to make. We want the step that we take together with our community to have an impact that is double the previous generation.

Trust.
Trust is the foundation of all of our relationships. We earn trust through each interaction, both interpersonally and as members of a community. We hug elephants because we want to foster an environment of open communications, risk taking, a diversity of perspectives and the willingness to share out.

Respectful and Inclusive.
Everyone should have equal opportunity to actively contribute and participate to their fullest potential. We take everyone seriously. We are aware of the pitfalls of an echo chamber. We listen respectfully and challenge disrespectful behaviors.

Gratefulness.
We treat every interaction as an opportunity. Therefore, we are grateful and we express our gratitude. By doing so, we remain mindful of our good fortune. Gratefulness reinforces our other core values and helps us stay true to them, even during challenging times.

Transparency.
We are open and obvious with each other and in all of our interactions, and we invite everyone to carefully consider whether we are congruous with their values, beliefs and professional goals. We are building long-term, healthy relationships by consistently communicating not only our decisions, but also our reasoning. In the process, we hope to be helpful. Transparency fosters continuously healthy relationships, even through periods of incongruity.

Humility.
We acknowledge that we are owed nothing. Therefore, we are thankful for what we have. We are self-reflective and know our limitations. Humility fosters our growth mindset and helps us to recognize and appreciate that feedback is a gift. We are living in extraordinary times and we are humbled to play a role in each other’s lives and in the success of those we meet.
— GrowthX's Core Values

 

Core Value Examples: Ferrari

Individual and team.  
People are our greatest resource but even they can only achieve truly great results through working as a team in a company that prioritises merit, competency and professional growth. Ferrari employees enjoy a strong sense of belonging, relish challenge and strive to improve both themselves and their company each and every day.

Emotion. 
Ferrari - an experience to be embraced wholeheartedly with pride and enthusiasm. The challenges that arise each day remind us we are part of a unique and truly extraordinary company that inspires huge emotions in all of us.

Integrity. 
We are conscious of being part of a world-renowned company and are thus committed to adhering to the core values of respect, honesty, loyalty and consistency. We strive to guarantee a sustainable future.

Tradition and Innovation. 
We represent a company in which tradition and innovation are melded each and every day to fuel the Ferrari legend. Our rich heritage and ability to combine developing extreme technological solutions with human-scale artisanal craftsmanship are a direct result of our company history and the international and multicultural context in which we operate.

Passion and Excellence. 
We are driven by our passion for both the road and the track. The challenge we relish most is to set ambitious targets and guarantee our clients’ complete satisfaction. We observe the outside world with open-minded curiosity to help grow our own competencies. We are committed to the pursuit of excellence on a daily basis.
— Ferrari Core Values

 

Core Value Examples: Whole Foods

WE SELL THE HIGHEST QUALITY NATURAL AND ORGANIC PRODUCTS AVAILABLE

WE SATISFY, DELIGHT AND NOURISH OUR CUSTOMERS

WE SUPPORT TEAM MEMBER HAPPINESS AND EXCELLENCE

WE CREATE WEALTH THROUGH PROFITS & GROWTH

WE SERVE AND SUPPORT OUR LOCAL AND GLOBAL COMMUNITIES

WE PRACTICE AND ADVANCE ENVIRONMENTAL STEWARDSHIP

WE CREATE ONGOING WIN-WIN PARTNERSHIPS WITH OUR SUPPLIERS

WE PROMOTE THE HEALTH OF OUR STAKEHOLDERS THROUGH HEALTHY EATING EDUCATION
— Whole Food's Core Values

 

Core Value Examples: Warby Parker


1. Treat customers the way we’d like to be treated. They don’t call it the golden rule for nothing. Shopping for glasses should be fun, easy, and not ridiculously expensive.

2. Create an environment where employees can think big, have fun, and do good. Sometimes people say to us: “If you love your job so much, why don’t you marry it?” (Answer: we would if we could.)

3. Get out there. No company is an island. Serving the community is in our DNA—from distributing a pair of frames for every pair sold to sponsoring local Little League teams (Go Giants! Go Skyscrapers!). We also work with Verité to ensure that our factories have fair working conditions and happy employees.

4. Green is good. Warby Parker is one of the only carbon-neutral eyewear brands in the world.
— Warby Parker's Mission Statement

 

Core Value Examples: 3M

Core Value Examples: 3M

"Act with uncompromising honesty and integrity in everything we do. Satisfy our customers with innovative technology and superior quality, value and service. Provide our investors an attractive return through sustainable, global growth. Respect our social and physical environment around the world. Value and develop our employees' diverse talents, initiative and leadership. Earn the admiration of all those associated with 3M worldwide."

Core Value Examples: Gusto

01 - Ownership mentality.
Every employee has the power to make our company better.

02 - Don’t optimize for the short term.
Short-term gains never justify long-term sacrifice. Invest in the future.

03 - We are all builders.
We are collectively building the product and company of our dreams.

04 - Go the extra mile.
Go beyond delivering what works. Discover what delights.

05 - Do what’s right.
What is right isn’t the same as what is easy.

06 - Be transparent.
Share information. Share mistakes. Share victories.
— Gusto's Core Values

 

Core Value Examples: General Electric

Respecting Always the Three Traditions of GE: Unyielding Integrity, Commitment to Performance and Thirst for Change:

Passion for Our Customers
Measuring our success by that of our customers… always driven by Six Sigma quality and a spirit of innovation

Meritocracy
Creating opportunities for the best people from around the world to grow and live their dreams

Growth Driven, Globally Oriented
Growing our people, markets and businesses around the world

Every Person, Every Idea Counts
Respecting the individual and valuing the contributions of each employee

Playing Offense
Using the advantages of size to take risks and try new things… never allowing size to be a disadvantage

Embracing Speed and Excellence
Using the benefits of a digital age to accelerate our success and build a faster and smarter GE

Living the Hallmarks of GE Leadership
Passion for learning and sharing ideas
Committed to delivering results in every environment
Ability to energize and inspire diverse global teams
Connected to workplace, customers and communities… in touch with the world
— General Electric Core Values

 

Core Value Examples: WeWork

INSPIRED - We do what we love and are connected to something greater than ourselves.

ENTREPRENEURIAL - We are creators, leaders, and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.

AUTHENTIC - We are genuine to our brand, mission, and values. We’re not perfect, and we don’t pretend to be. We are always honest and as transparent as we can be.

TENACIOUS - We never settle. We get shit done and we get it done well. Be persistent and knock down walls–literally if you have to. You have our permission.

GRATEFUL - We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.

TOGETHER - We are in this together. This is a team effort. We always look out for one another. We have empathy, we know we’re all human, and know we can’t do any of this alone.
— WeWork Core Values

Core Value Examples: Zappos

Deliver WOW Through Service.
Embrace and Drive Change.
Create Fun and a Little Weirdness.
Be Adventurous, Creative, and Open-Minded.
Pursue Growth and Learning.
Build Open and Honest Relationships with Communication.
Build a Positive Team and Family Spirit.
Do More with Less.
Be Passionate and Determined.
Be Humble.
— Zappo's Core Values

 

Core Value Examples: Virgin Pulse

ONE TEAM ONE DREAM
We all share one dream, united and driven. We’re one team, because we respect, trust and care for each other. We’re on a mission to change the world for good, and we’ll only achieve a goal as big as this together. That’s why when we ask for help, we know we’ll get it.  We fail together. We learn together. we succeed together.

WE DELIVER
Our word is our reputation. We live or die by it. If we say we’ll be there, we’ll be there. On time and committed. We go above and beyond to deliver to our clients, our members and to each other. We take employers’ most precious resources - their people - and deliver them back, better than ever, ready to perform at their best. It’s a huge privilege and an even bigger responsibility. When it comes to what we do, how we do it and how we treat each other - others make promises, we deliver.

INSATIABLY CURIOUS
We don’t wait to be told - we’re hungry to find a better way to get the job done. We share our ideas, however big or small, because we know that even small changes can achieve big results. We ask the hard questions to find the right answers. By finding the ‘why’, then we discover the ‘how’, even if that means turning everything on its head, upside down and inside out. If there’s a better, faster, simpler way to make things happen, we’ll find it.

LIVE AND BREATHE IT
To be authentic and genuine in who we are and what we do, we need to live and breathe it. We need to show our clients and members what a culture of health and engagement really looks like. And it starts with you. Organize that walking meeting. Head to the gym at lunch. Sleep well, eat well. It’s what gives you the energy and clarity of mind to get the best out of every day. Because when we ‘do’, they follow. Our clients, our friends, and our families. Lead the revolution.

SERIOUSLY FUN
If changing the world is our destination, then getting there is half the fun. We love the serious work of improving the health and cultures of our clients, but if we can’t have fun along the way, we’re missing our own point. We put in the hard work, and we celebrate the wins - big and small. Laughter is the music that fills the office and keeps the dance floor buzzing. And that’s why our clients and members want to join the party.

SADDLE UP
We thrive when we’re challenged and we’re not afraid to take risks. Because courage is being scared to death but saddling up anyway. Sometimes it’s the tough conversations with our colleagues and our clients that get the best results. We’re straight talkers - considered and considerate. We’re bold giving feedback, and brave accepting it, up and down the line.
— Virgin Pulse Core Values

 

Core Value Examples: Google

1. Focus on the user and all else will follow.

2. It’s best to do one thing really, really well.

3. Fast is better than slow.

4. Democracy on the web works.

5. You don’t need to be at your desk to need an answer.

6. You can make money without doing evil.

7. There’s always more information out there.

8. The need for information crosses all borders.

9. You can be serious without a suit.

10. Great just isn’t good enough.
— Google's "Ten Things" Philosophy

See Google's "Ten Things" Philosophy in this article.  

View Google's "about us" page here.