core values examples

Personal core value statement examples: James Clear

We’ve become fans of James Clear’s dedication to understanding performance improvement. He covers a rage of topics including goal setting, habit formation, and human performance. Each year creates up a variety of year end reports, including the Integrity report. He outlines his personal core values them as follows.

 “I. Growth

  • Am I learning new things, exploring new places, and experimenting with new ideas?

  • Am I questioning my limiting beliefs and trying to overcome them?

  • Am I building habits that lead to continual improvement?

II. Self-Respect

  • Am I fulfilling my potential?

  • Am I giving myself permission to be happy with where I am right now?

  • Am I living like the type of person I claim to be?

III. Grit

  • Am I mentally and physically strong?

  • Am I preparing for unexpected challenges?

  • Am I taking steps to overcome the challenges in my life?

IV. Contribution

  • Am I contributing to the world or just consuming it?

  • Am I someone others can count on?

  • Am I helping to make things better for others?

See the full 2014 Integrity Report (and others) from James Clear on

Core Value Examples: IKEA

Core Value Examples: IKEA

Togetherness is at the heart of the IKEA culture. We are strong when we trust each other, pull in the same direction and have fun together.

Caring for people and planet
We want to be a force for positive change. We have the possibility to make a significant and lasting impact - today and for the generations to come.

As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.

A simple, straightforward and down-to-earth way of being is part of our Småland heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.

Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.

Different with a meaning
IKEA is not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason.

Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspire everyone to contribute to development.

Lead by example
We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.

Core Value Examples: Whole Foods

Core Value Examples: Whole Foods

We communicate openly with our customers, and do what it takes to keep their data secure.

We’re obsessed with our customers’ success and take pride in their achievements.

We pursue ideas that could change our company, our country — and maybe even the world.

We respect and value employees from every background, and we thrive as a result.

Core Value Examples: Salesforce

Core Value Examples: Salesforce

We communicate openly with our customers, and do what it takes to keep their data secure.

We’re obsessed with our customers’ success and take pride in their achievements.

We pursue ideas that could change our company, our country — and maybe even the world.

We respect and value employees from every background, and we thrive as a result.

Core Value Examples: Lego

Core Value Examples: Lego

Curiosity asks why? and imagines explanations or possibilities. Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it. Free play is how children develop their imagination – the foundation for creativity.

Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.

Fun is the happiness we experience when we are fully engaged in something (hard fun) that requires mastery, when our abilities are in balance with the challenge at hand and we are making progress towards a goal. Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create.

Learning is about being curious, experimenting and collaborating – expanding our thinking and doing (hands-on, minds-on), helping us develop new insights and new skills. We learn through play by putting things together, taking them apart, and putting them together in different ways, thereby creating new things, and developing new ways of thinking about ourselves, and the world.

Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues and the world we live in, and considering their perspective in everything we do. Doing that little extra, not because we have to – but because it feels right and because we care.

From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all. For us quality means the challenge of continuous improvement to be the best play material, the best for children and their development and the best to our community and partners.

Core Value Examples: Seventh Generation

Core Value Examples: Seventh Generation

“We Believe

That you have a right to know that the products you buy are safe for you, your family, and our environment.

That a company's values are as important as the products it makes.

That plant-based products can provide exceptional efficacy.

That products designed from renewable plant-based ingredients are better for the planet than products made from petroleum.

That you have a right to know what's inside the bottle you buy. Always.

That waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled.”

Core Value Examples: Southwest Airlines

Core Value Examples: Southwest Airlines

Live the Southwest Way

Warrior Spirit

Strive to be the best
Display a sense of urgency
Never give up
Servant’s Heart

Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Fun-LUVing Attitude

Be a passionate Team Player
Don’t take yourself too seriously
Celebrate successes

Work the Southwest Way

Work Safely

Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers

Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low

Show up and work hard
Protect our ProfitSharing
Find a better way

Core Value Examples: Buffer

Our 10 Values
1. Choose positivity and happiness
2. Default to transparency
3. Have a focus on self improvement
4. Be a “no ego” doer
5. Listen first, then listen more
6. Have a bias towards clarity
7. Make time to reflect
8. Live smarter, not harder
9. Show gratitude
10. Do the right thing
— - Buffer's core values

Core Value Examples: GrowthX

People First.
Innovative products, disruptive technology, big ideas, and massive addressable markets all come second. People come first. We are drawn to the human connection. Building and maintaining those relationships far outweighs the returns of any single transaction.

Professional Will.
Our professional will fortifies us and drives our resolve to build an enduring company and to be of lasting service to our community.

Exponential Thinking.
Take 30 linear steps and you end up 30 meters away; take 30 exponential steps and you end circling the planet 26 times! This is the impact we are trying to make. We want the step that we take together with our community to have an impact that is double the previous generation.

Trust is the foundation of all of our relationships. We earn trust through each interaction, both interpersonally and as members of a community. We hug elephants because we want to foster an environment of open communications, risk taking, a diversity of perspectives and the willingness to share out.

Respectful and Inclusive.
Everyone should have equal opportunity to actively contribute and participate to their fullest potential. We take everyone seriously. We are aware of the pitfalls of an echo chamber. We listen respectfully and challenge disrespectful behaviors.

We treat every interaction as an opportunity. Therefore, we are grateful and we express our gratitude. By doing so, we remain mindful of our good fortune. Gratefulness reinforces our other core values and helps us stay true to them, even during challenging times.

We are open and obvious with each other and in all of our interactions, and we invite everyone to carefully consider whether we are congruous with their values, beliefs and professional goals. We are building long-term, healthy relationships by consistently communicating not only our decisions, but also our reasoning. In the process, we hope to be helpful. Transparency fosters continuously healthy relationships, even through periods of incongruity.

We acknowledge that we are owed nothing. Therefore, we are thankful for what we have. We are self-reflective and know our limitations. Humility fosters our growth mindset and helps us to recognize and appreciate that feedback is a gift. We are living in extraordinary times and we are humbled to play a role in each other’s lives and in the success of those we meet.
— GrowthX's Core Values


Core Value Examples: Ferrari

Individual and team.  
People are our greatest resource but even they can only achieve truly great results through working as a team in a company that prioritises merit, competency and professional growth. Ferrari employees enjoy a strong sense of belonging, relish challenge and strive to improve both themselves and their company each and every day.

Ferrari - an experience to be embraced wholeheartedly with pride and enthusiasm. The challenges that arise each day remind us we are part of a unique and truly extraordinary company that inspires huge emotions in all of us.

We are conscious of being part of a world-renowned company and are thus committed to adhering to the core values of respect, honesty, loyalty and consistency. We strive to guarantee a sustainable future.

Tradition and Innovation. 
We represent a company in which tradition and innovation are melded each and every day to fuel the Ferrari legend. Our rich heritage and ability to combine developing extreme technological solutions with human-scale artisanal craftsmanship are a direct result of our company history and the international and multicultural context in which we operate.

Passion and Excellence. 
We are driven by our passion for both the road and the track. The challenge we relish most is to set ambitious targets and guarantee our clients’ complete satisfaction. We observe the outside world with open-minded curiosity to help grow our own competencies. We are committed to the pursuit of excellence on a daily basis.
— Ferrari Core Values


Core Value Examples: Whole Foods








— Whole Food's Core Values


Core Value Examples: Warby Parker

1. Treat customers the way we’d like to be treated. They don’t call it the golden rule for nothing. Shopping for glasses should be fun, easy, and not ridiculously expensive.

2. Create an environment where employees can think big, have fun, and do good. Sometimes people say to us: “If you love your job so much, why don’t you marry it?” (Answer: we would if we could.)

3. Get out there. No company is an island. Serving the community is in our DNA—from distributing a pair of frames for every pair sold to sponsoring local Little League teams (Go Giants! Go Skyscrapers!). We also work with Verité to ensure that our factories have fair working conditions and happy employees.

4. Green is good. Warby Parker is one of the only carbon-neutral eyewear brands in the world.
— Warby Parker's Mission Statement


Core Value Examples: 3M

Core Value Examples: 3M

"Act with uncompromising honesty and integrity in everything we do. Satisfy our customers with innovative technology and superior quality, value and service. Provide our investors an attractive return through sustainable, global growth. Respect our social and physical environment around the world. Value and develop our employees' diverse talents, initiative and leadership. Earn the admiration of all those associated with 3M worldwide."

Core Value Examples: Gusto

01 - Ownership mentality.
Every employee has the power to make our company better.

02 - Don’t optimize for the short term.
Short-term gains never justify long-term sacrifice. Invest in the future.

03 - We are all builders.
We are collectively building the product and company of our dreams.

04 - Go the extra mile.
Go beyond delivering what works. Discover what delights.

05 - Do what’s right.
What is right isn’t the same as what is easy.

06 - Be transparent.
Share information. Share mistakes. Share victories.
— Gusto's Core Values


Core Value Examples: General Electric

Respecting Always the Three Traditions of GE: Unyielding Integrity, Commitment to Performance and Thirst for Change:

Passion for Our Customers
Measuring our success by that of our customers… always driven by Six Sigma quality and a spirit of innovation

Creating opportunities for the best people from around the world to grow and live their dreams

Growth Driven, Globally Oriented
Growing our people, markets and businesses around the world

Every Person, Every Idea Counts
Respecting the individual and valuing the contributions of each employee

Playing Offense
Using the advantages of size to take risks and try new things… never allowing size to be a disadvantage

Embracing Speed and Excellence
Using the benefits of a digital age to accelerate our success and build a faster and smarter GE

Living the Hallmarks of GE Leadership
Passion for learning and sharing ideas
Committed to delivering results in every environment
Ability to energize and inspire diverse global teams
Connected to workplace, customers and communities… in touch with the world
— General Electric Core Values


Core Value Examples: WeWork

INSPIRED - We do what we love and are connected to something greater than ourselves.

ENTREPRENEURIAL - We are creators, leaders, and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.

AUTHENTIC - We are genuine to our brand, mission, and values. We’re not perfect, and we don’t pretend to be. We are always honest and as transparent as we can be.

TENACIOUS - We never settle. We get shit done and we get it done well. Be persistent and knock down walls–literally if you have to. You have our permission.

GRATEFUL - We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.

TOGETHER - We are in this together. This is a team effort. We always look out for one another. We have empathy, we know we’re all human, and know we can’t do any of this alone.
— WeWork Core Values

Core Value Examples: Zappos

Deliver WOW Through Service.
Embrace and Drive Change.
Create Fun and a Little Weirdness.
Be Adventurous, Creative, and Open-Minded.
Pursue Growth and Learning.
Build Open and Honest Relationships with Communication.
Build a Positive Team and Family Spirit.
Do More with Less.
Be Passionate and Determined.
Be Humble.
— Zappo's Core Values