Manifesto examples

Companies and organizations sometimes publish a “manifesto” to outline their core beliefs and their “why” and/or reason for being. First Round Capital’s First Round Review sums theirs up succinctly:


We believe that there is powerful, untapped knowledge out there that can transform the way people build technology.

There's just one problem: It's trapped in other people's heads — people who are at the top of their fields, who rarely have time to share what they've learned (even when they want to). The Review is about liberating this knowledge to inspire and accelerate action. To deliver on this mission, we'll make you three promises...

1) We'll get out of the way and let experts speak directly to you about what they believe is most important. (That's why we choose not to use bylines.)

2) Every article will serve up tactics that you can use today to change your company and your career.

3) We will never be boring. The stories you find on here are crafted to teach, to engage and to stick.

We launched The Review to cut through the noise so that you can make an impact. We can't wait to see what happens next.

Use the principles of design thinking to design your life

Executive director of Stanford’s design program at the d.School, Bill Burnett uses design thinking, a career’s worth of starting companies and coaching students, and a childhood spent drawing cars and airplanes under his Grandmother’s sewing machine to inform his work on how to design your life. In five eyebrow-raising findings, Burnett offers simple but life-changing advice on designing the life you want, whether you are contemplating college or retirement. After years of drawing cars and airplanes under his Grandmother’s sewing machine, Bill Burnett went to college where he discovered that there were people in the world who did this kind of thing every day (without the sewing machine), and they were called designers. Thirty years, five companies, and a couple thousand students later, Burnett is still drawing and building things, teaching others how to do the same, and quietly enjoying the fact that no one has discovered that he is having too much fun. As Executive Director of the Design Program at Stanford, he runs undergraduate and graduate programs in design, both interdepartmental programs between the mechanical engineering and art departments. Burnett worked on design of the award-winning Apple PowerBooks and the original Hasbro Star Wars action figures. He holds a number of mechanical and design patents. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

5 ingredients you can use to build a vision statement immediately.

Everyone seems to get a little nervous when it comes to drafting a vision statement.  Here are 5 great ingredients you can use to build your right now.

  1. Be purpose-driven:
    Give your team a way to connect to larger purpose. Tell them why they are doing what they are doing and why it matters. This is the one must-have for your vision. Get to the heart of "why".
  2. Be daring:
    Imagine a future that you create by waving a magic wand. Don't get caught up in the steps you will take yet. Don't waste energy imagining risks. Treat it as a game "if I could wave a magic wand to create this future, what would I create?" 
  3. Orient to the future:
    Challenge the present. Vision refers to seeing the end of the journey, it is not limited to the present ground. A bold vision statement challenges the present by saying "we may be here, but there is where we are going." So describe the changed reality that your company has already created by taking this journey.
  4. Provide a simple point of focus:
    Think of your vision as a camera lens. It brings things into focus for you and your team. To create focus, it will need to be simple and easy to remember. 
  5. Inspire: 
    The language in your vision statement needs to invite people to take a journey with you. Provoke strong emotion and excitement with vivid imagery. That's the key to creating your enticing and clear "north star".

More Data on the Evolution of Team and Culture From MIT's Digital Business Study

More Data on the Evolution of Team and Culture From MIT's Digital Business Study

MIT's Sloan School of Business published data in their 2016 Digital Business Study that reinforces the idea that organizations are evolving into more self-directed, high-performing, data-driven teams.