vision statement examples

Vision Statement Examples: Apple

Vision Statement Examples: Apple

“We believe that we’re on the face of the Earth to make great products.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make.

We participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”

Vision Statement Examples: Lego Group

Inventing the future of play.
 
We want to pioneer new ways of playing, play materials and the business models of play - leveraging globalisation and digitalisation...it is not just about products, it is about realising the human possibility.
— Lego Group Vision Statement

Vision Statement Examples: Reebok

We envision a future where humans return to their roots. A future where we recognize that each of us is a living, breathing, walking, talking, running, climbing, jumping, laughing, caring miracle—a miracle that happens only once.

Through tough fitness, we will push each other to honor the body we’ve been given, because we have only one body to honor. We will endure sweat, tears and even a bit of blood. We will flip tires, sprint hills, and do push-ups until we can’t do them any longer. Why do we do this? We certainly aren’t flipping tires to be better tire flippers. We’re doing it to be better, period. Better leaders; better parents; better stronger, more determined humans—capable of anything. We do it to honor our bodies and sharpen our minds—to be more human.
— Reebok's vision

 

Vision Statement Examples: Whole Foods

Vision Statement Examples: Whole Foods

"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.

Vision Statement Examples: Gusto

We believe that humans aren’t resources. When we come to work, we don’t leave our humanity at the door. We bring life with us: our feats and friendships, our adventures and aspirations.

Great businesses treat us like people, not ID numbers. When that happens, work becomes a source of energy rather than fatigue. It creates a virtuous cycle where life improves work, and work improves our lives. That’s why we started Gusto.
— Gusto's Vision Statement