Team Performance

Vision Statement Examples: Apple

Vision Statement Examples: Apple

“We believe that we’re on the face of the Earth to make great products.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make.

We participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”

Mission Statement Examples: Whole Foods

Mission Statement Examples: Whole Foods

“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”

Core Value Examples: Seventh Generation

Core Value Examples: Seventh Generation

“We Believe

That you have a right to know that the products you buy are safe for you, your family, and our environment.

That a company's values are as important as the products it makes.

That plant-based products can provide exceptional efficacy.

That products designed from renewable plant-based ingredients are better for the planet than products made from petroleum.

That you have a right to know what's inside the bottle you buy. Always.

That waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled.”

Core Value Examples: Southwest Airlines

Core Value Examples: Southwest Airlines

Live the Southwest Way

Warrior Spirit

Strive to be the best
Display a sense of urgency
Never give up
Servant’s Heart

Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Fun-LUVing Attitude

Be a passionate Team Player
Don’t take yourself too seriously
Celebrate successes

Work the Southwest Way

Work Safely

Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers

Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low

Show up and work hard
Protect our ProfitSharing
Find a better way

Core Value Examples: Buffer

Our 10 Values
1. Choose positivity and happiness
2. Default to transparency
3. Have a focus on self improvement
4. Be a “no ego” doer
5. Listen first, then listen more
6. Have a bias towards clarity
7. Make time to reflect
8. Live smarter, not harder
9. Show gratitude
10. Do the right thing
— - Buffer's core values