What: Values or "core values" describe what's important about your vision, and define the behaviors individuals and teams will use to realize your mission. They include how people interact with each other, with customers.
TIP: Like most of the things in ResultMaps, you can set up a hashtag for your values; anything with that hashtag will automatically reflect that alignment and be factored in to the big picture.
Why: Jim Collins describes it well:
"Values define core ideology and culture". They guide innovation and inform a multitude of decisions about how interactions happen, where innovation occurs, and which strategies people choose. Values also help communicate your culture to clients and the team.
Next: Define your focus areas.
Frameworks and methodologies that use core values
Most strategic planning methodologies, as well as most personal development methodologies, include some definition of core values. Jim Collins famously highlighted the importance of core values to an organization's success in his research cataloging the habits of great companies.
Organizations that state their core values
We've cataloged core values from companies like Slack, Facebook, 3M, Johnson & Johnson, Starbucks, GrowthX / GrowthX Academy, Ferrari, Zappos, General Electric and others. Check these core values examples in our performance resource library.
Recommended reading on defining your core values
- Jim Collins' discussion of core values and ideology in the context of "building companies to last" in INC magazine
- Jim Collins discusses the critical nature of aligning core values with action
- Marc Benioff discusses how SalesForce aligns to their core values
- The Harvard Business Review: "Make your values mean something"