“...of these, the most important to great, enduring organizations are its core values.”
— Jim Collins

What:  Values or "core values" describe what's important about your vision, and define the behaviors  individuals and teams will use to realize your mission.  They include how people interact with each other, with customers.

Focusing on your company culture and values allows you to build a great company. It allows you to stop operating by policy and start operating by principle.
— Leo Widrich - Buffer

TIP: Like most of the things in ResultMaps, you can set up a hashtag for your values; anything with that hashtag will automatically reflect that alignment and be factored in to the big picture.

Why:  Jim Collins describes it well:

 "Values define core ideology and culture".  They guide innovation and inform a multitude of decisions about how interactions happen, where innovation occurs, and which strategies people choose.  Values also help communicate your culture to clients and the team.

Next:  Define your focus areas.

Frameworks and methodologies that use core values

Most strategic planning methodologies, as well as most personal development methodologies, include some definition of core values.  Jim Collins famously highlighted the importance of core values to an organization's success in his research cataloging the habits of great companies.

Organizations that state their core values

We've cataloged core values from companies like Slack, Facebook, 3M, Johnson & Johnson,  Starbucks, GrowthX / GrowthX Academy, Ferrari, Zappos, General Electric and others.  Check these core values examples in our performance resource library.

Outside the box: Google has an interesting variation on core values with their "10 things" philosophy

Recommended reading on defining your core values