Steve Jobs outline the core value in 1997; in his words “We believe that people with passion can change the world for the better...and that those people who are crazy enough to change the world are the ones that do.”
The Entrepreneurial Operating System (also known as "eos") stresses several key pillars of a healthy company. Founder Gino Wickman presents specific ways to integrate role core values in this short video.
"Once a Mission, Vision, and Core Values are defined, it is critical that senior leaders consistently communicate them. Jennell Evans digs into the pragmatic value of Core Values in this post on Psychology Today.