A video course on clear communication for CEOs, founders, and other leaders:
Distill your business vision into a clear, 1-page document
You have a vision for your business. Now help your employees understand it, buy in, and bring it to life.
This 7-part video course will teach you how to use a unique, proven approach to help you combine and articulate your thoughts on paper, so you can communicate it in a clear, concise, compelling way.
→ 7 Modules
→ 5 key principles
→ 8 storytelling tools
→ 27 “clarity” prompts
→ 4 exercises to bring it all together
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Clarity everyone can see
"The clarity this provides everyone - for you as a leader, for everyone on your team. It's been a critical part of us having a record year - in terms of revenue AND profits."
Jim Fitzgerald
CEO and Founder
Taradel (12x Inc 5000) -
Must-have. Must-complete.
“This material is must-have, must-complete whether you are a founder, a leader in a large organization, or a CEO. The activities guide you to clarity on your guiding vision seamlessly!I really liked the course! Especially building up the story to lead into the press release! So good! And as always you have such a great delivery!”
Marnie Stockman
CEO and Co-Founder
Lifecycle Insights -
"Highly recommended!"
“Discovering this framework and approach for vision was a great find. It's an essential activity for every entrepreneur and individual seeking clarity and direction. Highly recommended!”
Nick Coniglio
Co-Founder
Lifecycle Insights -
"Immediate difference"
"Night and day difference before/after we worked through getting our vision straight with this process. It was the first step in changing everything everything for our focus and execution. I cannot recommend it highly enough."
Scott Ellis
Founder and COO
pixelterra -
“Huge difference after this."
"Before the workshop I had a vision. But afterwards I had a CLEAR vision.HUGE difference. The exercises we did turned my vision into something I could SHARE. I highly recommend this. If you want that clarity -- if you want to get it out of your head, onto paper, and into the hearts and minds of people who can help you make it real – then this vision course will move you in the right direction."
Travis Richards
CEO
CATCO -
"Clear vision, clear mission"
"I really can't say enough to describe the level of clarity this approach brought to our company's vision and mission."
Jay Johnson
CEO
The Landing Collective Real Estate Solutions -
"Any stage, any leader"
"If you're a founder, if you're a startup, if you're a scale-up, if you've got an established company, this is a tool and a system of thinking, a methodology put into practice that allows you to take what is inside your head, that vision that you have, and really put it down as a plan, express it to the world. And get your team driving against it as fast as you could possibly imagine."
Zach Mobius
Founder
Duxata
(ex-Amazon, ex-Uber) -
"Amazing exercise"
"That was great, an amazing exercise."
Jhana Li
CEO and Founder
Ops Academy and Spyglass Ops
How to Build A Vision
That Sticks.
1 Course. 7 Modules. Dozens of profound takeaways.
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As a CEO, you can’t afford to avoid this statistic (but the data says most do — and it can drive your numbers into the red).
Lesson 1 -
Leaders: learn how to set and convey and direction your employees will actually understand. (This approach is proven.)
Lesson 3 -
Jeff Bezos asked everyone at Amazon to use this specific technique for clarity to make their communications as clear as possible.
Lesson 5 -
Use this “Story Grid” technique to prevent writers block. (Developed based on techniques pioneered in some of the best companies in the world.)
Lesson 4 -
Believe it or not, this 5-step approach can help you accomplish your goals up to 10x faster.
Lesson 3 -
Are you forcing people to drink from a firehose when you share your vision? Discover exactly how to create the right level of detail for the right information people need to "get it" immediately.
Lesson 3 -
This strategy — developed over 25 years serving 100+ clients — will help you provide a strong sense of purpose and answer the question “why” (which is what every vision statement needs).
Lesson 6 -
Does your vision directly inform your products/services roadmap? If that connection is soft, this tool will sharpen it up and close the loop.
Lesson 4 -
You’ve never seen a way to express your company’s “vision” and “mission” and “strategy” more clearly: 3 diagrams that will change the way you communicate with your employees.
Lessons 2 + 3 -
These 16 questions will put you in the right frame of mind to begin laying out your vision.
Lesson 4
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Save hours of your time with this “Vision Canvas” template.
Lesson 7 -
Your “why” is essential to your vision. It needs to be clear and concise — and you can use this technique to get there.
Lesson 4 -
This common misunderstanding will often cause execution to grind to halt, inflating your costs and demoralizing your teams. It can also burn leaders out. Learn how to avoid this trap.
Lesson 1
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Assuaging employee concerns is one of the most important things you can do when conveying your vision. These 4 areas of focus can shift employee thinking, so they become the biggest advocates of your vision.
Lesson 4 -
Culture and performance influence growth, which is why this primer on how vision, mission and values fit together to drive behavior and performance is immediately useful if growth is on your mind.
Lesson 2
Own the proven, step by step, proven technique for developing a vision that sticks.
"Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. "
JIM COLLINS and JERRY PORRAS, co-authors, Built to Last: Successful Habits of Visionary Companies and Building Your Company's Vision (Harvard Business Review)
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Getting started
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Preparation
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The Final Step