Mission Statement Examples: Virgin Group

Virgin Group’s Purpose is “changing business for good”.
— Virgin Group's purpose statement.

The company goes on to elaborate that purpose needs to be embedded in every business:

Changing business for good means:

1. Thinking about the long term impact of the business decisions that we make today

2. Having a clearly articulated, embedded and measurable purpose in every Virgin business that drives their decisions and fuels their success resulting in positive impacts on customers, people, communities and the environment

3. Embedding our purpose principles and values in all existing and new business investments

4. Pioneering systemic change beyond the Virgin Group through Sir Richard Branson’s profile and advocacy as a global business leader and rising to the challenges.