Steve Jobs outline the core value in 1997; in his words “We believe that people with passion can change the world for the better...and that those people who are crazy enough to change the world are the ones that do.”
Companies benefit from well crafted Core Values - not from core values that are simply "permission to play" values. Patrick Leoncini explains.
The Entrepreneurial Operating System (also known as "eos") stresses several key pillars of a healthy company. Founder Gino Wickman presents specific ways to integrate role core values in this short video.
Tony Hsieh of Zappos provides his insights into relationship between culture and values.