Core Value Examples: Warby Parker


1. Treat customers the way we’d like to be treated. They don’t call it the golden rule for nothing. Shopping for glasses should be fun, easy, and not ridiculously expensive.

2. Create an environment where employees can think big, have fun, and do good. Sometimes people say to us: “If you love your job so much, why don’t you marry it?” (Answer: we would if we could.)

3. Get out there. No company is an island. Serving the community is in our DNA—from distributing a pair of frames for every pair sold to sponsoring local Little League teams (Go Giants! Go Skyscrapers!). We also work with Verité to ensure that our factories have fair working conditions and happy employees.

4. Green is good. Warby Parker is one of the only carbon-neutral eyewear brands in the world.
— Warby Parker's Mission Statement