Core Value Examples: WeWork

INSPIRED - We do what we love and are connected to something greater than ourselves.

ENTREPRENEURIAL - We are creators, leaders, and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.

AUTHENTIC - We are genuine to our brand, mission, and values. We’re not perfect, and we don’t pretend to be. We are always honest and as transparent as we can be.

TENACIOUS - We never settle. We get shit done and we get it done well. Be persistent and knock down walls–literally if you have to. You have our permission.

GRATEFUL - We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.

TOGETHER - We are in this together. This is a team effort. We always look out for one another. We have empathy, we know we’re all human, and know we can’t do any of this alone.
— WeWork Core Values
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Jim Collins on Aligning Action and Values

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Core Value Examples: Zappos