Core Value Examples: Southwest Airlines

Live the Southwest Way

Warrior Spirit

Strive to be the best
Display a sense of urgency
Never give up
Servant’s Heart

Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Fun-LUVing Attitude

Be a passionate Team Player
Don’t take yourself too seriously
Celebrate successes

Work the Southwest Way

Work Safely

Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers

Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low

Show up and work hard
Protect our ProfitSharing
Find a better way
— - Southwest's values