The Performance Resource Center
Core Value Examples: Starbucks
Starbucks lives their mission through these clear core values.
Core Value Examples: Apple
Tim Cook believes "companies should have values, like people do". Those values are represented well in the company's Inclusion & Diversity policy.
Core Value Examples: Johnson & Johnson
Johnson & Johnson have encompassed their values into a "credo" to guide their decisions. It was written in 1943 by a member of the founding family just before the company became public.
Core Value Examples: InVision
INVISIONapp is a superb example of stating (and displaying) their core values.
Vision Statement Examples: Whole Foods
"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.
Vision Statement Examples: SpaceX
"The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets."
Vision Statement Examples: Amazon
"Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
Vision Statement Examples: Tesla
"To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles."
Vision Statement Examples: Salesforce
"We’re the #1 CRM platform that’s bringing artificial intelligence to everyone.
Vision Statement Examples: Creative Commons
"Our vision is nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity".
Mission Statement Examples: Coca-Cola
"To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."
Lego's Mission and Vision Sets the Bar
Lego's Mission & Vision statements are exemplary. It should be no surprise that their history is one of incredible resilience and innovation, or that they are driven by a such clear vision and mission. Play Well.
Core Value Examples: Slack
Slack's core values are discussed in George Anders' recent article in Forbes.
The 5 Dimensions of Team Experience and What Motivates People to Deliver Above and Beyond
The results of a 23,000 employee study spanning 45 different countries show that there are 5 things that motivate people (and teams) above and beyond their goals and objectives to deliver on their mission (aka "discretionary effort").