What is Strategy? The Ultimate Guide to Strategic Thinking in 2025 for CEOs and Owners

Most CEOs confuse strategy with planning—and it can be fatal to growth. On the other hand, Dr. Rebecca Homkes' clients rave about her approach to strategy and the business results she creates even in volatile environments like the COVID shutdown.

What you'll learn:

• The true definition of strategy (it's not what you think)

• Why SWOT analysis and BHAGs don't work

• The Survive/Reset/Thrive framework for any market condition

• How to track beliefs and priorities that actually drive results

• When to set directions vs. destinations for your team

Why take it from us? I take in a lot on this topic. I've seen Rebecca/Dr. Homkes work cited by former members of Joint Special Forces Command. She's Faculty at Duke Corporate Education and London Business School, former White House Fellow, and led McKinsey & Co's Global Management Project.

And yet she has the humility to continually ask questions of and listen closely to founders working in the trenches every day.

She's got the resume to be snooty but the scrappiness and grittiness that I love in entrepreneurs.