Core Value Examples: IKEA

Core Value Examples: IKEA

Togetherness
Togetherness is at the heart of the IKEA culture. We are strong when we trust each other, pull in the same direction and have fun together.

Caring for people and planet
We want to be a force for positive change. We have the possibility to make a significant and lasting impact - today and for the generations to come.

Cost-consciousness
As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.

Simplicity
A simple, straightforward and down-to-earth way of being is part of our Småland heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.

Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.

Different with a meaning
IKEA is not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason.

Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspire everyone to contribute to development.

Lead by example
We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.

Core Value Examples: Whole Foods

Core Value Examples: Whole Foods

Trust
We communicate openly with our customers, and do what it takes to keep their data secure.

Growth
We’re obsessed with our customers’ success and take pride in their achievements.

Innovation
We pursue ideas that could change our company, our country — and maybe even the world.

Equality
We respect and value employees from every background, and we thrive as a result.

Core Value Examples: Salesforce

Core Value Examples: Salesforce

Trust
We communicate openly with our customers, and do what it takes to keep their data secure.

Growth
We’re obsessed with our customers’ success and take pride in their achievements.

Innovation
We pursue ideas that could change our company, our country — and maybe even the world.

Equality
We respect and value employees from every background, and we thrive as a result.

5 ingredients you can use to build a vision statement immediately.

Everyone seems to get a little nervous when it comes to drafting a vision statement.  Here are 5 great ingredients you can use to build your right now.

  1. Be purpose-driven:
    Give your team a way to connect to larger purpose. Tell them why they are doing what they are doing and why it matters. This is the one must-have for your vision. Get to the heart of "why".
     
  2. Be daring:
    Imagine a future that you create by waving a magic wand. Don't get caught up in the steps you will take yet. Don't waste energy imagining risks. Treat it as a game "if I could wave a magic wand to create this future, what would I create?" 
     
  3. Orient to the future:
    Challenge the present. Vision refers to seeing the end of the journey, it is not limited to the present ground. A bold vision statement challenges the present by saying "we may be here, but there is where we are going." So describe the changed reality that your company has already created by taking this journey.
     
  4. Provide a simple point of focus:
    Think of your vision as a camera lens. It brings things into focus for you and your team. To create focus, it will need to be simple and easy to remember. 
     
  5. Inspire: 
    The language in your vision statement needs to invite people to take a journey with you. Provoke strong emotion and excitement with vivid imagery. That's the key to creating your enticing and clear "north star".

Core Value Examples: Lego

Core Value Examples: Lego

Imagination
Curiosity asks why? and imagines explanations or possibilities. Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it. Free play is how children develop their imagination – the foundation for creativity.

Creativity
Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.

Fun
Fun is the happiness we experience when we are fully engaged in something (hard fun) that requires mastery, when our abilities are in balance with the challenge at hand and we are making progress towards a goal. Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create.

Learning
Learning is about being curious, experimenting and collaborating – expanding our thinking and doing (hands-on, minds-on), helping us develop new insights and new skills. We learn through play by putting things together, taking them apart, and putting them together in different ways, thereby creating new things, and developing new ways of thinking about ourselves, and the world.

Caring
Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues and the world we live in, and considering their perspective in everything we do. Doing that little extra, not because we have to – but because it feels right and because we care.

Quality
From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all. For us quality means the challenge of continuous improvement to be the best play material, the best for children and their development and the best to our community and partners.

Vision Statement Examples: Apple

Vision Statement Examples: Apple

“We believe that we’re on the face of the Earth to make great products.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make.

We participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”

Mission Statement Examples: Whole Foods

Mission Statement Examples: Whole Foods

“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”

Core Value Examples: Seventh Generation

Core Value Examples: Seventh Generation

“We Believe

That you have a right to know that the products you buy are safe for you, your family, and our environment.

That a company's values are as important as the products it makes.

That plant-based products can provide exceptional efficacy.

That products designed from renewable plant-based ingredients are better for the planet than products made from petroleum.

That you have a right to know what's inside the bottle you buy. Always.

That waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled.”

Core Value Examples: Southwest Airlines

Core Value Examples: Southwest Airlines

Live the Southwest Way
 

Warrior Spirit

Strive to be the best
Display a sense of urgency
Never give up
Servant’s Heart

Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Fun-LUVing Attitude

Be a passionate Team Player
Don’t take yourself too seriously
Celebrate successes
 

Work the Southwest Way
 

Work Safely

Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers

Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low

Show up and work hard
Protect our ProfitSharing
Find a better way