Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Live the Southwest Way
Strive to be the best
Display a sense of urgency
Never give up
Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Be a passionate Team Player
Don’t take yourself too seriously
Work the Southwest Way
Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers
Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low
Show up and work hard
Protect our ProfitSharing
Find a better way
Companies benefit from well crafted Core Values - not from core values that are simply "permission to play" values. Patrick Leoncini explains.
Core values are central to team performance. Coach James Franklin of Penn State football shares observations on how they impact personal relationships, and everything else in this TEDx talk.
3 Key take ways from Tony Hsieh's conversation with Big Think on culture:
1. "Our whole belief is that If you get the culture right, then most of the other stuff will happen naturally of it"
2. They need to include things that are important and relevant to business
3. They don't need to sound "business-y"
The Entrepreneurial Operating System (also known as "eos") stresses several key pillars of a healthy company. Founder Gino Wickman presents specific ways to integrate role core values in this short video.
Tony Hsieh of Zappos provides his insights into relationship between culture and values.