The Performance Resource Center
Vision Statement Examples: Apple
“We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”
Mission Statement Examples: Whole Foods
“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”
Mission Statement Examples: IKEA
“Together, we're creating a future of new opportunities.
Trailblazers don't fear change, we embrace it. We harness new technologies to entirely transform our companies, our careers, and hopefully, our world.”
Core Value Examples: IDEO
“
Be optimistic
Collaborate
Embrace ambiguity
Learn from failure
Make others successful
Take ownership”
Talk less, do more
Apple's core value
Steve Jobs outline the core value in 1997; in his words “We believe that people with passion can change the world for the better...and that those people who are crazy enough to change the world are the ones that do.”
Core Value Examples: Seventh Generation
“We Believe
That you have a right to know that the products you buy are safe for you, your family, and our environment.
That a company's values are as important as the products it makes.
That plant-based products can provide exceptional efficacy.
That products designed from renewable plant-based ingredients are better for the planet than products made from petroleum.
That you have a right to know what's inside the bottle you buy. Always.
That waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled.”
Mission Statement Examples: Seventh Generation
“Our mission to leave the world a better place is at the heart of everything Seventh Generation does…”
Mission Statement Examples: FitBit
"To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be."
Mission Statement Examples: Southwest
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Vision Statement Examples: Southwest Airlines
Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Core Value Examples: Southwest Airlines
Live the Southwest Way
Warrior Spirit
Strive to be the best
Display a sense of urgency
Never give up
Servant’s Heart
Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Fun-LUVing Attitude
Be a passionate Team Player
Don’t take yourself too seriously
Celebrate successes
Work the Southwest Way
Work Safely
Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers
Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low
Show up and work hard
Protect our ProfitSharing
Find a better way
Core Value Examples: Spotify
Innovative
We’re all pioneers.
We’re original and creative in our thinking. To us, innovation is a default mind-set – a hard wired desire to improve things.
Collaborative
We’re all Spotify.
We’re stronger together. The better
Culture is the Behavior You Reward and Punish (by Jocelyn Goldfein)
In this article, Jocelyn Goldfein, discusses how culture is actually the behavior that is rewarded and punished.
Mission Statement Examples: Twitter
"To give everyone the power to create and share ideas and information instantly, without barriers."
A vision framework from the author of Good to Great
Jim Collins and Jerry Porras provide a framework for deep diving into your organization's vision.
Use reminders to help crush goals: "the secret to getting anything done"
If you want to be sure you work toward a goal, set up a reminder to do it.
Getting things done by... not doing them
This post references an article on problem-solving and the creative process, and how both are helped by getting away from the problem. Get out in nature, garden, or exercise, let your brain process.
