Togetherness
Togetherness is at the heart of the IKEA culture. We are strong when we trust each other, pull in the same direction and have fun together.

Caring for people and planet
We want to be a force for positive change. We have the possibility to make a significant and lasting impact - today and for the generations to come.

Cost-consciousness
As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.

Simplicity
A simple, straightforward and down-to-earth way of being is part of our Småland heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.

Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.

Different with a meaning
IKEA is not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason.

Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspire everyone to contribute to development.

Lead by example
We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.

Trust
We communicate openly with our customers, and do what it takes to keep their data secure.

Growth
We’re obsessed with our customers’ success and take pride in their achievements.

Innovation
We pursue ideas that could change our company, our country — and maybe even the world.

Equality
We respect and value employees from every background, and we thrive as a result.

Trust
We communicate openly with our customers, and do what it takes to keep their data secure.

Growth
We’re obsessed with our customers’ success and take pride in their achievements.

Innovation
We pursue ideas that could change our company, our country — and maybe even the world.

Equality
We respect and value employees from every background, and we thrive as a result.

Imagination
Curiosity asks why? and imagines explanations or possibilities. Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it. Free play is how children develop their imagination – the foundation for creativity.

Creativity
Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.

Fun
Fun is the happiness we experience when we are fully engaged in something (hard fun) that requires mastery, when our abilities are in balance with the challenge at hand and we are making progress towards a goal. Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create.

Learning
Learning is about being curious, experimenting and collaborating – expanding our thinking and doing (hands-on, minds-on), helping us develop new insights and new skills. We learn through play by putting things together, taking them apart, and putting them together in different ways, thereby creating new things, and developing new ways of thinking about ourselves, and the world.

Caring
Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues and the world we live in, and considering their perspective in everything we do. Doing that little extra, not because we have to – but because it feels right and because we care.

Quality
From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all. For us quality means the challenge of continuous improvement to be the best play material, the best for children and their development and the best to our community and partners.